The 40/40/20 rule suggests that the audience and offer are more important than creative.
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still serves as a useful metaphor for the difference between creative and technical thinkers. Much has been written about the importance of balancing the roles of the […]

Technologists and Creatives – Left and Right Brain Marketing

Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Leaving direct mail out of your automated marketing program means you’re missing out on the following benefits: personalization enabled by variable data digital printing technologies being highly targeted a long shelf life stands out since your marketing […]

Add Direct Mail to Your Marketing Automation