Measuring and Analytics




The 40/40/20 rule suggests that the audience and offer are more important than creative.
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still serves as a useful metaphor for the difference between creative and technical thinkers. Much has been written about the importance of balancing the roles of the […]

Technologists and Creatives – Left and Right Brain Marketing