Create marketing campaigns and programs that allow your agency to measure success and justify your clients’ marketing spend.
The rise of the Internet has had a tremendous impact on the way your clients can get their prospect’s attention, and there’s no indication the pace of change is slowing. It’s difficult to keep up with all the techniques and technologies that your clients have seen and want to use in their own marketing efforts.
We have a wide range of knowledge and experience and can help companies define business and marketing strategy and create the tactics to pull it off. There’s a few specific areas where we can really help traditional and digital advertising and marketing agencies deliver innovative campaigns that wow prospects and deliver results.
How We Help
You can utilize our expertise in a way that works for you. Moderno Strategies brings expertise. We can be a technical resource that hides in the background. We can work on an hourly basis to share my expertise or on a longer term project or retainer basis to help with the implementation. It’s all good, we thrive on bringing change that aligns marketing to drive growth. We’re more interested in helping you put a smile on your clients face while working with a dynamic team than racking up billable hours.
Marketing Automation goes beyond discrete campaigns to create ongoing customer acquisition, retention and upsell programs by delivering the right message at the right time. There are hundreds of marketing automation platforms in use today, each with different strengths, weaknesses and price points. Let’s talk if you’re considering getting started in marketing automation. We’re happy to share some pointers to get you started in the right direction and can help with detailed planning and implementation.
Integrated Cross-Media Campaigns
If you’re not engaging your client’s prospects across multiple channels you’re leaving money on the table. Today’s marketing technologies allow you to integrate your messaging across different media, and measure and improve each step of the way. Two very common campaigns use personalized direct mail, landing pages, and email for lead generation and event marketing. If you aren’t implementing cross-media campaigns for your clients or your own self promotion, let’s talk.
Personalized Direct Mail
Generic blasts just aren’t as effective as they used to be. Digital printing technologies utilizing variable data allow precise messaging that is specific to a prospect’s profile and stage in the purchasing journey. Personalized direct mail is pretty commonly used for the initial contact in a lead generation campaign, but did you know it can also be an automated step in a marketing automation campaign? Let us show you how!
Brands like Costco, IKEA and Esquire, and products like Google Glass are paving the way for the rest of us marketers to increase customer engagement with our marketing collateral. Augmented Reality allows the marketer to provide additional information in an engaging and fun way. It is proving effective catalogs, magazines, direct mail and retail environments. You’ve probably already done the hard part by creating engaging content. Let me help you determine if augmented reality might help realize campaign objectives and with the implementation details.