Email marketing remains the backbone of B2B lead generation and customer nurturing. But if you’ve noticed declining returns from your email programs — lower response rates, shrinking lists, deals slipping […]
4 Email Marketing Problems Solved By Direct Mail Read More »
I’ve been doing email marketing for clients for over fifteen years. Over those years, I’ve had some version of the same conversation dozens of times — usually after something has
Email Marketing and CAN-SPAM: The Legal, Ethical, and Operational Reality Read More »
Many companies struggle to determine how to use social media. Using social media platforms as public relations tools is an excellent place to start. Defining Public Relations There are many
Social Media is the New PR Read More »
The #1 position in the Google SERP is not what it used to be. The coveted first search position may not appear until the searcher scrolls down three screens. These 5 tips can help you show up better in search results.
5 Google Search Results Improvements You Need to Make Read More »
If you track every email click, every paid ad impression, and every form fill, why should direct mail be any different? It shouldn’t — and it doesn’t have to be.
6 Easy Ways to Measure Direct Mail Response Read More »
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
Master These 4 Foundational Marketing Concepts to Improve Your Marketing Read More »
Despite the many CRM benefits, most people have a love-hate relationship with their CRM system. Sales reps complain they waste hours each week doing data entry that has no purpose.
Increase Revenue With These 4 CRM Benefits Read More »
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Use UTM Parameters to Improve Your Marketing Read More »
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a
3 Examples How Direct Mail Is Driving Revenue Read More »
Use email capture forms to transform your website from a digital brochure into a lead generation tool. Gated Content Gated content is often the “easiest” way to capture email addresses.
How to Grow Your Email Marketing Audience Read More »
Is your marketing an investment or an expense? Do you invest in marketing programs, or are you expensing marketing campaigns? Marketing Campaigns vs Marketing Programs A marketing campaign is a
Invest in Marketing Programs to Enjoy Long-Term Results Read More »
ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
Will MailChimp Direct Mail Postcards Improve Your Marketing? Read More »