Many companies struggle to determine how to use social media. Using social media platforms as public relations tools is an excellent place to start. Defining Public Relations There are many […]
The #1 position in the Google SERP is not what it used to be. The coveted first search position may not appear until the searcher scrolls down three screens. These 5 tips can help you show up better in search results.
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types.
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
Despite the many CRM benefits, most people have a love-hate relationship with their CRM system. Sales reps complain they waste hours each week doing data entry that has no purpose.
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a
Use email capture forms to transform your website from a digital brochure into a lead generation tool. Gated Content Gated content is often the “easiest” way to capture email addresses.
Is your marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to market a product or service during
ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to learn more.