It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more mainstream email service provider than MailChimp. Earlier this summer MailChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation […]
For Agencies
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It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right teams members on your projects. Growing up in school you have to be good, at least passably good, at a […]
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking in them, I avoid those that require me to squeeze through a narrow tunnel no matter how grandiose the chamber […]
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response […]
https://www.modernostrategies.com/blog/measure-improve-marketing-performance/#tagging Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still serves as a useful metaphor for the difference between creative and technical thinkers. Much has been written about the importance of balancing the roles of […]
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line revenue growth. This presentation how and why you should consider implementing postal mail in your marketing program. It also dispels these four myths about […]
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics to determine the course that allows the yacht to use the best winds possible to get the fastest boat speed. The optimal race […]