Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you …
For Agencies
MailChimp Direct Mail Postcards First Look
It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more …
Building a Virtual Project Team
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The …
Stepping Into Marketing Automation
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going …
Measure to Improve Marketing Performance
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you …
Technologists and Creatives – Left and Right Brain Marketing
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still …
Technologists and Creatives – Left and Right Brain Marketing Read More »
Add Direct Mail to Your Marketing Automation
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs …
Analytics Help Chart Your Marketing Course
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job …