One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more …
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The …
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going …
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you …
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still …
Technologists and Creatives – Left and Right Brain Marketing Read More »
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs …
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job …
