Category: For Agencies

MailChimp Direct Mail Postcards First Look

It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more mainstream email service provider…

Building a Virtual Project Team

It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get…

Stepping Into Marketing Automation

I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I…

Measure to Improve Marketing Performance

One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you…

Add Direct Mail to Your Marketing Automation

Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line…

Analytics Help Chart Your Marketing Course

I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and…