Content Marketing

7 posts

Defining Your Brand Voice

People have a style. They are energetic, gruff, emotional or factual. Maybe funny. As you get to know […]

I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it […]

Earlier today I was involved in a Twitter chat and the question “How can winning work from one […]

Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her […]

Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct […]

I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii […]

The marketing environment has changed drastically over the last decade. A marketer today has many more ways to […]