Category: Content Marketing

Four Foundational Marketing Components

When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey…

Defining Your Brand Voice

People have a style. They are energetic, gruff, emotional or factual. Maybe funny. As you get to know somebody you learn what to expect, the consistency is what…

Stepping Into Marketing Automation

I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I…

Tell Your Customer Stories

Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how specific customers were benefitting her…

Add Direct Mail to Your Marketing Automation

Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line…

Analytics Help Chart Your Marketing Course

I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and…

Getting Started with Online Marketing

The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and things are changing so…