Four Foundational Marketing Components
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision …
Content Marketing
Defining Your Brand Voice
People have a style. They are energetic, gruff, emotional or factual. Maybe funny. As you get to know somebody you learn what to expect, …
Stepping Into Marketing Automation
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going …
Establish Credibility with the 3 R’s
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you …
Tell Your Customer Stories
Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how …
Add Direct Mail to Your Marketing Automation
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs …
Analytics Help Chart Your Marketing Course
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job …
Getting Started with Online Marketing
The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and …