People have a style. They are energetic, gruff, emotional or factual. Maybe funny. As you get to know somebody you learn what to expect, the consistency is what makes them comfortable to be around. Your business is the same way. Your company has a voice that it uses whenever you […]
Content Marketing
7 posts
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking in them, I avoid those that require me to squeeze through a narrow tunnel no matter how grandiose the chamber […]
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was asked. In a moment of clarity three R words came to mind. (Don’t know what a Twitter chat is? This […]
Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write how specific customers were benefitting her company’s services. She ran into a snag. Her boss didn’t want her to mention any customers in company’s blog because he feared that […]
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line revenue growth. This presentation how and why you should consider implementing postal mail in your marketing program. It also dispels these four myths about […]
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics to determine the course that allows the yacht to use the best winds possible to get the fastest boat speed. The optimal race […]
The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and things are changing so fast it is difficult to keep up. Most likely you’ve tried some things. There’s that Facebook company page, LinkedIn profile, and Twitter […]