One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you …
I recently read survey results that only 1 in 4 marketers can prove their impact on their company’s bottom line. I found it alarming, …
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still …
Technologists and Creatives – Left and Right Brain Marketing Read More »
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job …
