Data and Analytics

4 posts

Google Analytics Campaign Traffic Source

Measure to Improve Marketing Performance

One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns […]

only one in four marketers can prove their value

Only 1 in 4 Marketers Can Prove Business Impact

I recently read survey results that only 1 in 4 marketers can prove their impact on their company’s […]

The 40/40/20 rule suggests that the audience and offer are more important than creative.

Technologists and Creatives – Left and Right Brain Marketing

https://www.modernostrategies.com/blog/measure-improve-marketing-performance/#tagging Although the myth of the left and right sides of the brain controlling logical and creative thinking […]

use analytics to show and improve marketing value

Analytics Help Chart Your Marketing Course

I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii […]