Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you …
Data and Analytics
Measure to Improve Marketing Performance
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you …
Only 1 in 4 Marketers Can Prove Business Impact
I recently read survey results that only 1 in 4 marketers can prove their impact on their company’s bottom line. I found it alarming, …
Technologists and Creatives – Left and Right Brain Marketing
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still …
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Analytics Help Chart Your Marketing Course
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job …