Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns […]
Data and Analytics
5 posts
Measure to Improve Marketing Performance
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns […]
Only 1 in 4 Marketers Can Prove Business Impact
I recently read survey results that only 1 in 4 marketers can prove their impact on their company’s […]
Technologists and Creatives – Left and Right Brain Marketing
Although the myth of the left and right sides of the brain controlling logical and creative thinking has […]
Analytics Help Chart Your Marketing Course
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii […]