Category: Lead Generation

How to Grow Your Email Marketing Audience

Use email capture forms to transform your website from a digital brochure into a lead generation tool. Gated Content Gated content is often the “easiest” way to capture…

Define Your Awareness to Revenue Process

Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to…

Add Direct Mail to Your Marketing Automation

Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line…