Category: Modern Marketing

Four Foundational Marketing Components

When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey…

Four Levels of CRM Sophistication

Most people have a love-hate relationship with their CRM system. Sales reps complain they waste hours each week doing data entry that has no purpose. Managers and execs…

Invest in Marketing Programs, Not Campaigns

Is you marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to market a product or…

MailChimp Direct Mail Postcards First Look

It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more mainstream email service provider…

Define Your Awareness to Revenue Process

Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to…

Building a Virtual Project Team

It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get…

Is Direct Mail Marketing Dead?

Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become…

Enable Sales Teams With Sales Stack Technologies

Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable teams to implement predictable sales processes. This set of sales…

Stepping Into Marketing Automation

I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I…