Is you marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to market a product or service during a specific time period. A marketing campaign has a specific start and end date. A marketing program is an ongoing […]
Modern Marketing
15 posts
It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more mainstream email service provider than MailChimp. Earlier this summer MailChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation […]
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to learn more. In addition to all the tools available it can be overwhelming to determine what marketing channels to use or what […]
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right teams members on your projects. Growing up in school you have to be good, at least passably good, at a […]
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim of a mass delete some day. There are rumblings out there that “email marketing is dead.” To those of you […]
Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable teams to implement predictable sales processes. This set of sales enablement tools is collectively being referred to as the “Sales Stack.” While the tools complement, and sometimes overlap marketing automation and CRM […]
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking in them, I avoid those that require me to squeeze through a narrow tunnel no matter how grandiose the chamber […]
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was asked. In a moment of clarity three R words came to mind. (Don’t know what a Twitter chat is? This […]
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response […]
I recently read survey results that only 1 in 4 marketers can prove their impact on their company’s bottom line. I found it alarming, but after reflecting on it, my experience backs it up. Working with various marketers over the past few years I’ve been surprised how many campaigns were […]