Modern Marketing

15 posts

Invest in Marketing Programs, Not Campaigns

Is you marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a […]

It seemed like only a matter of time when integrating direct mail with email marketing programs would go […]

Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to […]

It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills […]

Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it […]

Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable […]

I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it […]

Earlier today I was involved in a Twitter chat and the question “How can winning work from one […]

One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns […]

I recently read survey results that only 1 in 4 marketers can prove their impact on their company’s […]