Measure Your Direct Mail Campaigns
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and …
Modern Marketing
Four Foundational Marketing Components
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision …
Four CRM Benefits
Most people have a love-hate relationship with their CRM system. Sales reps complain they waste hours each week doing data entry that has no …
Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Three Examples How Direct Mail Is Driving Revenue
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick …
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Invest in Marketing Programs, Not Campaigns
Is you marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to …
MailChimp Direct Mail Postcards First Look
It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more …
Define Your Awareness to Revenue Process
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 …
Building a Virtual Project Team
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The …
Is Direct Mail Marketing Dead?
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below …
Enable Sales Teams With Sales Stack Technologies
Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable teams to implement predictable sales processes. …
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Stepping Into Marketing Automation
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going …