Is Direct Mail Marketing Dead?
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim […]
Enable Sales Teams With A Sales Tech Stack
Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable teams to implement predictable sales processes. These sales enablement tools are collectively
Quickly Define Your Brand Voice
People have a style. They are energetic, gruff, emotional, or factual. Maybe funny. As you get to know somebody, you learn what to expect. Consistency makes them comfortable to be
Stepping Into Marketing Automation
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking
Drive Trust with 3 R Credibility
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was
Measure Marketing to Improve Performance
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove
Only 1 in 4 Marketers Can Show Business Impact
I recently read survey results that only 1 in 4 marketers can prove business impact of their marketing efforts on their company’s bottom line. I found it alarming, but after
Tell Your Customer Stories
Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how specific customers were benefitting her company’s services.
Technologists and Creatives – Left and Right Brain Marketing
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still serves as a useful metaphor for
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Add Direct Mail to Your Marketing Automation
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line revenue growth.
Analytics Help Chart Your Marketing Course
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics
Get Started with Online Marketing
The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and things are changing so fast it