Most marketing budgets are built as expense budgets — line items, quarterly allocations, campaign-by-campaign approvals. That structure isn’t just an accounting choice. It’s a strategic one, and it shapes every
Invest in Marketing Programs to Enjoy Long-Term Results Read More »
ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
Will MailChimp Direct Mail Postcards Improve Your Marketing? Read More »
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to learn more.
Define Your Awareness to Revenue Demand Generation Process Read More »
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right
Building a Virtual Project Team Read More »
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim
Is Direct Mail Marketing Dead? Read More »
Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable teams to implement predictable sales processes. These sales enablement tools are collectively
Enable Sales Teams With A Sales Tech Stack Read More »
People have a style. They are energetic, gruff, emotional, or factual. Maybe funny. As you get to know somebody, you learn what to expect. Consistency makes them comfortable to be
Quickly Define Your Brand Voice Read More »
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking
Stepping Into Marketing Automation Read More »
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was
Drive Trust with 3 R Credibility Read More »
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove
Measure Marketing to Improve Performance Read More »
I recently read survey results that only 1 in 4 marketers can prove business impact of their marketing efforts on their company’s bottom line. I found it alarming, but after
Only 1 in 4 Marketers Can Show Business Impact Read More »
Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how specific customers were benefitting her company’s services.
Tell Your Customer Stories Read More »