Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still serves as a useful metaphor for
Technologists and Creatives – Left and Right Brain Marketing Read More »
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line revenue growth.
Add Direct Mail to Your Marketing Automation Read More »
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics
Analytics Help Chart Your Marketing Course Read More »
The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and things are changing so fast it
Get Started with Online Marketing Read More »