Your prospects don’t experience your marketing one channel at a time. They move across your website, email, direct mail, social, and sales conversations in whatever order makes sense to them. Here’s how to design for the journey they’re actually taking.
Email marketing remains the backbone of B2B lead generation and customer nurturing. But if you’ve noticed declining returns from your email programs — lower response rates, shrinking lists, deals slipping
4 Email Marketing Problems Solved By Direct Mail Read More »
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a
3 Examples How Direct Mail Is Driving Revenue Read More »
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim
Is Direct Mail Marketing Dead? Read More »