Email marketing remains the backbone of B2B lead generation and customer nurturing. But if you’ve noticed declining returns from your email programs — lower response rates, shrinking lists, deals slipping […]
4 Email Marketing Problems Solved By Direct Mail Read More »
If you track every email click, every paid ad impression, and every form fill, why should direct mail be any different? It shouldn’t — and it doesn’t have to be.
6 Easy Ways to Measure Direct Mail Response Read More »
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a
3 Examples How Direct Mail Is Driving Revenue Read More »
ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
Will MailChimp Direct Mail Postcards Improve Your Marketing? Read More »