6 Ways to Measure Direct Mail Response
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types.
Direct Mail
Three Examples How Direct Mail Is Driving Revenue
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a
Will MailChimp Direct Mail Postcards Improve Your Marketing?
ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
Why Direct Mail Marketing Is Far From Dead
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim