Data Driven Demand Generation
Strategy +
Process +
Branding +
Messaging +
Planning +
Tactical Implementation = Results
I help B2B companies with no or small marketing teams meet their revenue objectives by leveraging data and process to enable marketing resources to help obtain sales goals.
We do this by analyzing your digital marketing implementation and available analytics data and creating an implementation roadmap to grow your business that fits your budget and human resources.
I love marketing, but…
I don’t design
I rarely write copy
I don’t do branding
A lot of people think of marketing as pretty pictures. And maybe some ad copy. Oh yeah, and a logo.
That’s the creative, the right brain part. It’s important.
I help make sure that creative stuff gets delivered to the people that need to see it.
Awareness
Show up in search results.
I ensure your website is structured correctly, has the right content, and is properly set up in the Google and Bing/Yahoo search engines.
When search alone is not meeting your goals, I can help implement and optimize Google Ads, Bing, Facebook and Instagram advertising.
SEO | Online Advertising |Direct Mail | Sales Development Process
Consideration
Show up in search results.
I ensure your website is structured correctly, has the right content, and is properly set up in the Google and Bing/Yahoo search engines.
When search alone is not meeting your goals, I can help implement and optimize Google Ads, Bing, Facebook and Instagram advertising.
SEO | Online Advertising | Direct Mail | Sales Development Process
Decision
Show up in search results.
I ensure your website is structured correctly, has the right content, and is properly set up in the Google and Bing/Yahoo search engines.
When search alone is not meeting your goals, I can help implement and optimize Google Ads, Bing, Facebook and Instagram advertising.
SEO | Online Advertising | Direct Mail | Sales Development Process
Loyalty
Show up in search results.
I ensure your website is structured correctly, has the right content, and is properly set up in the Google and Bing/Yahoo search engines.
When search alone is not meeting your goals, I can help implement and optimize Google Ads, Bing, Facebook and Instagram advertising.
SEO | Online Advertising |Direct Mail | Sales Development Process
Services
Leverage Data to Grow Your Business
Do you know how your new customers are finding you?
If you have Google Analytics on your website you have a huge amount of marketing information that you can use to improve your demand generation processes.
If you don’t, let’s get it implemented. Today. For most websites this can be done in an hour or less.
We analyze data from sources like Google Analytics, email or marketing automation analytics, and CRM data efforts.
Integrate Direct Mail
Are prospects paying attention to your messages?
Direct mail allows you to get your message literally into the hands of your prospects and customers.
Personalized direct mail, enabled by digital variable data printing technologies, allow direct mail to be integrated into your marketing automation lead nurturing programs. Or it can be the first touch of a lead generation program.
We provide strategies to allow direct mail marketing performance to be measured and integrated into your existing programs.
Email and Marketing Automation
Are you delivering the right messages at the right time to your prospects and customers?
We review he effectiveness of what you’re currently doing and recommend improvements. We believe that the simplest solution that meets your goals is the best. It’s also the easiest on your budget.
We support clients on systems like MailChimp, Drip and Act-On. We also help set up CRM integrations, including Salesforce, Microsoft Dynamics CRM, Nimble and Zoho CRM.
All your marketing activities need to play a role in helping customers become aware of your company, understand how you can help them, and facilitate the sales process. Every piece of content, whether a web page, a direct mailer, an email message, or a phone call needs to be defined:
Who they are. What industry? What job title?
Where they are in the buying process. Have they heard of you? Are they starting to consider your as a solution to a problem? Are they evaluating your offerings? Are they comparing you to competitors? Are they negotiating the purchase? Are they a customer with up-sell or cross-sell opportunities?
The Customer Journey
Every customer takes a unique path, from the way they learn about your company until the time they become a customer. Let’s figure out the most effective paths customers’ take and make them better.
My Philosophy
The simplest solution that supports your goals is ALWAYS the best.
Continuous improvement is less risky, more effective, and easier on your budget than big, expensive, projects.
Data tells you what’s working, what isn’t working, and enables better business decisions.
Your Website
There’s many things that go into a website. How complex it needs to be depends on how people learn about your company and become customers. I help determine goals, analyze website effectiveness, and turn websites into lead generation tools. Often a website can be gradually improved over time without a big hit on your budget. If your website does need an overhaul I can help you define requirements and manage the process.
Outbound Marketing
Your growth goals likely can’t rely on new customers finding you.
Leverage outbound lead generation processes that make it easy for potential customers to find you. Let’s determine which of these processes might be a good fit for your business.
- Digital Advertising on platforms such as Google Ads and Facebook.
- Leverage social media
- Use direct mail to reach new prospects
- Stay top-of-mind with both prospects and customers. Personalize your messaging based on your contact’s role, industry, and where they are in the buying process using email newsletters, direct mail, and triggered marketing automation messages.
Keep things as simple as possible to be effective, and be sure that all your sales and marketing activities support your business goals.
Don’t just do stuff.
SMB Services
We help companies align lead generation and sales processes to be more efficient creating new customers.
Are you having trouble figuring out what you need to do to grow revenues?
Should you:
Improve your website? Blog? How is email marketing working out for you, or have your started yet? What about social media? Are your sales reps effective? Are you having trouble hiring reps that can find prospects and close new sales?
Agency Services
You need to prove value to clients. Your clients need to be relevant to their customers. Being relevant means developing customized, personalized messages that are delivered at the right time.
Let me be your left brain.
There’s two areas I can help:
Marketing Analytics. The data can tell us what is and isn’t working to set priorities. Reporting the data will help your client see why they need to implement your proposal. Continual analysis and reporting lets you improve marketing and justify your efforts.
Marketing Technology. I can troubleshoot and implement technical on-page and search engine SEO, keyword research, email marketing, and marketing automation programs.
Let’s leverage your creative expertise to create ongoing value for our clients. Learn more how we can help your agency
We are a network of business growth consultants and marketing technology implementers working out of Portland, Oregon.
Ready to talk? Contact us!