6 Easy Ways to Measure Direct Mail Response
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types. […]
Master These 4 Foundational Marketing Concepts to Improve Your Marketing
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
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Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Invest in Marketing Programs to Enjoy Long-Term Results
Is your marketing an investment or an expense? Do you invest in marketing programs, or are you expensing marketing campaigns? Marketing Campaigns vs Marketing Programs A marketing campaign is a
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Define Your Awareness to Revenue Demand Generation Process
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to learn more.
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Building a Virtual Project Team
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right
Drive Trust with 3 R Credibility
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was