6 Ways to Measure Direct Mail Response
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types. …
Marketing Strategy
Four Foundational Marketing Components
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when …
Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Invest in Marketing Programs, Not Campaigns
Is you marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to market a product or service during …
Define Your Awareness to Revenue Demand Generation Process
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to learn more. …
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Building a Virtual Project Team
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right …
Drive Trust with 3R Credibility
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was …