6 Ways to Measure Direct Mail Response
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types.
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types.
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Is your marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to market a product or service during
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It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was