Social Media is the New PR
Many companies struggle to determine how to use social media. Using social media platforms as public relations tools is an excellent place to start. Defining Public Relations There are many …
Modern Marketing
6 Ways to Measure Direct Mail Response
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and to get directions of all types. …
Four Foundational Marketing Components
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when …
Get These 4 CRM Benefits To Achieve Better Revenue
Despite the many CRM benefits, most people have a love-hate relationship with their CRM system. Sales reps complain they waste hours each week doing data entry that has no purpose. …
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Use UTM Parameters to Improve Your Marketing
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Three Examples How Direct Mail Is Driving Revenue
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a …
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Invest in Marketing Programs, Not Campaigns
Is you marketing an investment or an expense? Marketing Campaigns vs Marketing Programs A marketing campaign is a defined series of activities used to market a product or service during …
Will MailChimp Direct Mail Postcards Improve Your Marketing?
ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
Define Your Awareness to Revenue Demand Generation Process
Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to learn more. …
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Building a Virtual Project Team
It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get the right …
Is Direct Mail Marketing Dead?
Email inboxes get crowded. If prospects and customers don’t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim …
Enable Sales Teams With A Sales Tech Stack
Long left on the technology sidelines, sales professionals are beginning to enjoy the benefits of sales technology tools that enable teams to implement predictable sales processes. These sales enablement tools are collectively …