Measure your marketing performance of every campaign and every channel.
It is critical to add campaign and channel variables to your marketing call-to-actions and URLs to measure and improve your marketing activities.
Your marketing team also needs to be very consistent. Google Analytics treats “Spring-Sale” and “spring-sale” as two separate campaigns. “Email” and “email” are two different marketing channels.
The Moderno UTM Parameter Generator allows you to define your marketing channels and campaign names once and never type them again.
Moderno UTM Parameter Generator
Tag your call-to-action URLs with campaign and marketing channel data to measure the effectiveness of your online and offline campaigns. To get the most out of Google Analytics data you need to be consistent with your terms, and minor typos ruin your data. The URL Builder makes it easy to turn Google Analytics data from ho-hum to an invaluable marketing tool.
Save time. Be consistent. Get actionable data.
URL Builder makes it easy to turn Google Analytics data from ho-hum to an invaluable marketing tool.