Direct Mail Marketing

Put your message directly in the hands of your prospects.

Enhance The Customer Journey

All your marketing channels need to work together to guide prospects to buy—at the pace that works for them.

Answering these questions will help determine how direct mail can improve your marketing mix.

1. How do you find customers, or how do they find you?
2. What do your ideal customers look like?
3. How long does a typical buying process take?
4. What steps do customers go through before buying?

Direct Mail Implementation

Leverage our design, copywriting, and strategy expertise to put together a turn-key program that works for you. We will take care of:

• Working with you to define a budget that meets your needs
• Direct mail and landing page design
• Direct mail and landing page copy
• Response and conversion measurement
• Purchase a highly targeted list that matches your ideal customer profile, or integrate direct mail with your CRM or marketing automation systems
• Select the direct mail type and technologies that best fit your needs
• Select a printing and mailing company

You won’t be locked in with us. You can take over your direct mail programs whenever you are ready.

Direct Mail Consulting

• Determine how direct mail works with your existing marketing efforts. Marketing channels are better together. Direct mail, just like any other marketing channel, needs to work with other touchpoints to guide the customer.
• Help set up a measurement process. Unlike many digital marketing touchpoints, direct mail has a unit cost. It is important to measure the performance of direct marketing. You can read 6 Ways to Measure Direct Mail Response to learn more, or we can help put measurement in place.
• Improve effectiveness using personalized direct mail. Digital printing technology allows you to create a unique message for each person on your list. Leverage your CRM, marketing automation, and purchased list data to define the best messaging, allowing you to change messaging for existing customers, prospects, and people that may have never heard of your company. You can personalize:
  • Photos and other images
  • Copy
  • Call to Action
• Develop direct mail programs. Don’t expect a one-off mailer to someone that has never heard of you to generate a response, let alone immediate revenue. Like all other marketing efforts, it normally takes multiple touches over a period of time to generate the desired response. We can leverage your CRM or marketing automation platform to effortlessly send personalized behavior-based direct mail for less than $1.
• Procure a direct mail list. Purchasing a highly targeted direct mail list can help you grow your audience and increase awareness in prospects that look like your best customers or match your ideal customer profiles.
• Select a direct mail provider that is right for you. Whether you want to send automated direct mails based on behaviors captured in your CRM or marketing automation platform, send a winback mailer to customers or prospects that have stopped responding to emails, or generate new leads with a large highly targeted purchased list, I can help guide you to a printer that can meet your specific needs.

Types of Mailers

Selecting the type of direct mail to send depends on many things, including budget, automation, customer value, and where each recipient is in their customer life cycle. We can help identify the best type of mail to send for your particular goals.

Types of direct that are typically sent include:

• Postcards are the lowest-cost alternative and your message is immediately visible.
• Self-mailers can be as simple as a folded postcard or more complex with multiple folds. The combine advantages of a postcard along with increased space to tell your story and create additional interaction.
• Letters are a traditional touch that can be a simple one-page letter or a multi-page letter combined with personalized inserts.
• Marketing Collateral only works if you get it into the hands of your prospects. Mail your product brochures, pocket folders, or any other sales and marketing materials you have.
• Catalogs, Booklets, and Magazines drive trust, establish thought leadership, and drive revenue. These can be anything from traditional product catalogs, case studies, or a magazine content marketing program.
• Influencer & Customer Appreciation Kits are a great way to drive awareness and loyalty at both ends of the marketing funnel.

What’s old is new again. Take advantage of direct mail now while mail boxes are still empty.