The Internet has changed the way people learn about products and services. Their journey of discovery helps them better define their problems and determine solution requirements before they ever talk to a salesperson.
A typical customer journey spans influencer recommendations, product collateral, customer case studies, whitepapers, and digital channels such as email, social media, landing pages, and the rest of your website. There may be traditional channels like direct mail, radio or television, out-of-home, and phones mixed in.
A full-time marketer can’t keep up with all the opportunities available, let alone a business owner wearing several hats.
While traditional marketing methods can still perform well, integrating them with modern marketing techniques will increase the return on your marketing investment and provide a way to measure the performance of both your traditional and new marketing channels.
There are so many things you can worry about these days. Do your eyes glaze over when a marketing specialist tells you your business can’t succeed if you consider these?
Redesign the Website
SEO (Search Engine Optimization)
PPC (Pay Per Click) Online Advertising
Remarketing / Retargeting
Think I can help?
Some of these are absolutely a necessary part of any marketing program today. But which ones?
Moderno Strategies takes your business goals and works with you to determine where to spend your marketing dollars to get results.
We’ve developed a multi-step process that allows you to quickly start benefiting from new marketing processes without breaking the bank. The goal is to validate your marketing as a revenue generator rather than a cost center. You can start slow with minimal financial risk, or can jump in with both feet and realize larger improvements quicker.
We have the flexibility to modify our services based on your unique needs. You can leverage our knowledge and experience to quickly pinpoint where you can get the most bang for your buck. Working together to create an implementation roadmap that turns your strategy into an actionable plan that defines the roles and responsibilities to get results. When outside resources are required we can draw from my network if you don’t have partners in place.
We’ll talk on the phone, meet for coffee, or exchange a few emails to discuss your business goals, review your current marketing strategy, and define your timeline expectations. If you feel we can help your business move forward we’ll develop a proposal tailored to your needs.
We’ll create and help you implement a marketing program that’s tailored to:
- your business goals
- the internal and external resources you already have
- your desired timeline
For large marketing programs, we’ll provide a phased program with clear milestone dates, defined tasks and responsibilities, and objectives at each phase.
Our deliverables range from comprehensive tactical plans that phase in tasks over time, to tactical help like helping you select and manage other resources such as a digital agency, a copywriter, or web designer.