Measure the marketing performance of every campaign and every channel.
It is critical to add campaign and channel variables to your marketing call-to-actions and URLs to measure and improve your marketing activities.
Your marketing team also needs to be very consistent. Google Analytics treats “Spring-Sale” and “spring-sale” as two separate campaigns. “Email” and “email” are two different marketing channels.
The Moderno URL Builder allows you to define your marketing channels and campaign names once and never type them again.
Save time. Be consistent. Get actionable data.
URL Builder makes it easy to turn Google Analytics data from ho-hum to an invaluable marketing tool.