{"id":3521,"date":"2019-01-19T07:45:06","date_gmt":"2019-01-19T15:45:06","guid":{"rendered":"https:\/\/www.modernostrategies.com\/?page_id=3521"},"modified":"2023-11-27T16:43:29","modified_gmt":"2023-11-28T00:43:29","slug":"revenue-engineering","status":"publish","type":"page","link":"https:\/\/www.modernostrategies.com\/revenue-engineering\/","title":{"rendered":"Revenue Engineering"},"content":{"rendered":"\n<p>It takes a process.<\/p>\n\n\n\n<p>You can&#8217;t improve what you&#8217;re doing unless you know what you&#8217;re doing. To improve, you need to:<\/p>\n\n\n\n<ol>\n<li>Define and <strong>document<\/strong> what is really being done. This defines the current process.<\/li>\n\n\n\n<li><strong>Measure<\/strong> what is being done. <\/li>\n\n\n\n<li>Anayze the process and measured data to determine how to <strong>improve the process<\/strong>. <\/li>\n\n\n\n<li><strong>Document<\/strong> the improved process.  <\/li>\n\n\n\n<li><strong>Implement<\/strong> the process.<\/li>\n\n\n\n<li><strong>Monitor<\/strong> the process.  <br><\/li>\n\n\n\n<li>Depending on priorities, repeat these steps.<\/li>\n<\/ol>\n\n\n\n<p>That&#8217;s how to improve over the long term.  <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div role=\"img\" class=\"wp-block-cover__image-background wp-image-1966 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2014\/09\/cobblestone_warm_1920x10801.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color has-large-font-size\">Make what you do make a difference.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Together, we can develop an integrated revenue generation process that turns marketing demand generation and sales into a single integrated process. Blend the science of engineering with lean continuous improvement principles to create a cohesive prospect-to-customer journeys <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Lean Approach to Improving Profits<\/h2>\n\n\n\n<p>Moderno Strategies takes a lean approach to achieving your business goals. The process is to analyze existing data to find the largest gaps in the process a prospect goes through when first learning of your business to becoming a customer. <\/p>\n\n\n\n<p>Once these gaps are addressed then new priorities emerge that can be addressed when dictated by your budget and goals. This data driven approach allows you to quickly develop knowledge of what works and doesn&#8217;t work for you business while making incremental, immediate improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Customer Journey<\/h3>\n\n\n\n<p>One of the first things we do is to work with you to map the journey prospects take from the time they&#8217;re first aware of a business problem or your business until they become a customer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"486\" src=\"https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2017\/12\/Customer-Journey-Map-1150x486.png\" alt=\"Customer Journey Map\" class=\"wp-image-3141\" style=\"width:1200px\" srcset=\"https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2017\/12\/Customer-Journey-Map-1150x486.png 1150w, https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2017\/12\/Customer-Journey-Map-150x63.png 150w, https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2017\/12\/Customer-Journey-Map-720x304.png 720w, https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2017\/12\/Customer-Journey-Map-768x325.png 768w, https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2017\/12\/Customer-Journey-Map.png 1938w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/figure>\n\n\n\n<p>Every customer takes a unique path. The purpose of customer journey mapping is not to try to force prospects down a particular path, as this is impossible. The purpose is to create a framework to identify and prioritize improvements in your sales and marketing processes.<\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign-center uagb-columns__gap-30 alignfull uagb-block-78b28eb1 uagb-columns__columns-2 uagb-columns__max_width-custom\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-3e2b49e4\"><div class=\"uagb-column__overlay\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"mce_9\">Prioritize<\/h3>\n\n\n\n<p>Resources are always limited. Small business owners and executives are faced with too many choices on where to invest limited marketing resources. We look at your entire revenue process, from awareness to sales to customer success, to find the biggest barriers to revenue growth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-f1084b52\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\"  src=\"https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2022\/01\/Spiral-Analysis-Example.svg\" alt=\"\" class=\"wp-image-4949\" style=\"width:500px;height:500px\"><\/figure>\n<\/div>\n<\/div><\/section>\n\n\n\n<p>The weakest link your prospects encounter along their journey have a negative, sometimes dramatic, impact on revenue.<\/p>\n\n\n\n<p>We look at what data you have available and work with you to collect data that doesn&#8217;t exist. How many people are visiting your website? Are they potential customers? What does your sales pipeline look like? Do your customers know all your services?<\/p>\n\n\n\n<p>\n\nWe&#8217;ll work with you to make assumptions that can be tried and tested so you can start improving your revenue now.\n\n<\/p>\n\n\n\n<p>We analyze your content, your lead generation, and your sales processes. We help you make decisions using tools such as Google Analytics, your email marketing or marketing automation reports, and pipeline information in your CRM system.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color alignfull uagb-block-5cde7e3f\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-color has-text-color has-large-font-size\">Don&#8217;t Just Do Stuff<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign-center uagb-columns__gap-30 alignfull uagb-block-2a83e586 uagb-columns__columns-2 uagb-columns__max_width-custom\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-2bab4256\"><div class=\"uagb-column__overlay\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"mce_24\">Spiral Marketing Continuous Improvement<\/h3>\n\n\n\n<p>Lean continuous improvement processes emphasizes making small quick changes as quickly as possible so you can learn what works and improve what doesn&#8217;t.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-dde7cca7\"><div class=\"uagb-column__overlay\"><\/div>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\"  src=\"https:\/\/www.modernostrategies.com\/wp-content\/uploads\/2022\/01\/Spiral-Marketing.svg\" alt=\"Spiral Marketing\" class=\"wp-image-4951\" style=\"width:500px;height:500px\"\/><\/figure>\n<\/div>\n<\/div><\/section>\n\n\n\n<p>It&#8217;s really important to think of PR, marketing and sales as a continuum.&nbsp;The internet has made the lines really blurry or even non-existent.<\/p>\n\n\n\n<p>\n\nOnce we&#8217;ve evaluated your Awareness &gt; Consideration &gt; Decision &gt; Loyalty process you will know your weak links that need to be fixed first. We work with you to determine what can be done with existing resources you have, whether it&#8217;s employees, freelancers, or agencies. A plan created for improvements that require additional resources, whether it&#8217;s financial or personnel, that can be implemented when and if your budget allows.\n\n<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color alignfull uagb-block-003a287c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<h2 class=\"wp-block-heading\">What is Revenue Engineering?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue<\/h3>\n\n\n\n<p>Income during a specific period of time. It is the top line or gross income amount from which costs are subtracted to determine profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engineering<\/h3>\n\n\n\n<p>The discipline that applies scientific principles to design, create, and build; skillfully or artfully arranging for a desired event or situation to occur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue Engineering<\/h3>\n\n\n\n<p>A systematic approach to designing and implementing a repeatable revenue generation process that can be measured, monitored, and improved.<\/p>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Why Revenue Engineering?<\/h2>\n\n\n\n<p>Engineering consists of a methodical process to create the desired outcome. The engineering process consists of:<\/p>\n\n\n\n<ol>\n<li>Create a clear statement of the desired outcome that meets stated goals<\/li>\n\n\n\n<li>Analyze&nbsp;the current situation and identify constraints and assumptions<\/li>\n\n\n\n<li>Develop one or more solutions that can create the desired results<\/li>\n\n\n\n<li>Run experiments to validate assumptions and the overall solution.<\/li>\n\n\n\n<li>Implement, Monitor, and Improve<\/li>\n<\/ol>\n\n\n\n<p>Good engineering achieves the desired results in the simplest and most cost effective way possible. It breaks a big problem or project down into smaller components that can be individually resolved while keeping the big picture in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Moderno Process<\/h3>\n\n\n\n<p>We are a small dedicated team with general management, sales, lead generation, and digital marketing experience. Working together with you we can quickly develop a strategy and create the team needed to get it done.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"icon-heading\" style=\"font-size: 36px; text-align: center;\">\n<i class=\"fas fa-bullseye\"><\/i><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Identify Goals<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Create quantifiable goals that include revenue and profit goals and your budget.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"icon-heading\" style=\"font-size: 36px; text-align: center;\">\n<i class=\"fa fa-balance-scale\"><\/i><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Assess the Situation<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Analyze your sales processes and pipeline, recent customer wins, and your marketing resources and activities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"icon-heading\" style=\"font-size: 36px; text-align: center;\">\n<i class=\"fa fa-random\"><\/i><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Develop the Plan<\/h3>\n\n\n\n<p class=\"has-text-align-center\">The plan consists of short term activities that quickly create results and a longer term direction that requires certain milestones to be achieved.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"icon-heading\" style=\"font-size: 36px; text-align: center;\">\n<i class=\"fas fa-cogs\"><\/i><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Implement<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Leverage existing internal and external resources to make small, incremental improvements that address the biggest obstacles to reaching your business goals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"icon-heading\" style=\"font-size: 36px; text-align: center;\">\n<i class=\"fa fa-eye\"><\/i><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Monitor<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Look at the numbers to see how we are doing. Measurement allows you to make informed decisions instead of relying on gut feel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"icon-heading\" style=\"font-size: 36px; text-align: center;\">\n<i class=\"fas fa-chart-line\"><\/i><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Improve<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Make continuous improvement adjustments to current activities, reevaluate long term plans, and identify new short term activities.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Ready to talk?&nbsp;<a href=\"https:\/\/www.modernostrategies.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It takes a process. You can&#8217;t improve what you&#8217;re doing unless you know what you&#8217;re doing. To improve, you need to: That&#8217;s how to improve over the long term. Together, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"enabled","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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