{"id":2286,"date":"2014-11-05T13:35:16","date_gmt":"2014-11-05T21:35:16","guid":{"rendered":"https:\/\/www.modernostrategies.com\/?p=2286"},"modified":"2022-04-21T09:06:30","modified_gmt":"2022-04-21T16:06:30","slug":"drive-trust-with-3r-credibility","status":"publish","type":"post","link":"https:\/\/www.modernostrategies.com\/blog\/drive-trust-with-3r-credibility\/","title":{"rendered":"Drive Trust with 3R Credibility"},"content":{"rendered":"\n

Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?<\/strong>” was asked. In a moment of clarity, building trust with three R words came to mind.<\/p>\n\n\n\n

(Don’t know what a Twitter chat<\/i> is? This blog post isn’t about that… email me<\/a> and I’ll tell you.)<\/p>\n\n\n\n

But before we get into the Rs… <\/p>\n\n\n\n

At the most basic level there are two ways to grow your business:<\/p>\n\n\n\n

  1. Sell different stuff to your existing customers<\/li>
  2. Sell stuff to new customers<\/li><\/ol>\n\n\n\n

    Your stuff can be products, services, or a combination of both.<\/p>\n\n\n\n

    Although the question asked specifically referred to moving into new markets, the 3Rs, which are Referrals<\/strong>, References<\/strong>, and Reports<\/strong>, work equally well to establish trust-building credibility that helps create new opportunities with existing customers and obtain\u00a0new customers.<\/p>\n\n\n\n\n\n\n\n

    Referrals<\/h2>\n\n\n\n

    You automatically get trust when a customer refers you to a prospect. Referrals are by far the best way to get leads. Commonly referred to as “word of mouth marketing”, referrals from your customers can also come from social media, their own blogs, and any other way in which they communicate. In the digital age, one customer can have a wide reach.<\/p>\n\n\n\n

    Here are some compelling truths about referrals:<\/p>\n\n\n\n