{"id":3872,"date":"2015-10-21T16:47:23","date_gmt":"2015-10-21T23:47:23","guid":{"rendered":"https:\/\/www.modernostrategies.com\/?p=3872"},"modified":"2020-07-13T14:39:28","modified_gmt":"2020-07-13T21:39:28","slug":"why-direct-mail-marketing-is-far-from-dead","status":"publish","type":"post","link":"https:\/\/www.modernostrategies.com\/blog\/why-direct-mail-marketing-is-far-from-dead\/","title":{"rendered":"Why Direct Mail Marketing Is Far From Dead"},"content":{"rendered":"\n
\"direct<\/figure>\n\n\n\n

Email inboxes get crowded. If prospects and customers don\u2019t have a compelling reason to open your email, it will be deleted, or drop below the fold and become the victim of a mass delete someday.<\/p>\n\n\n\n

There are rumblings out there that \u201cemail marketing is dead.\u201d To those of you that have been around direct marketing for a while, it\u2019s sounding very similar to the \u201cdirect mail is dead\u201d message that\u2019s been bouncing around for over half a decade.<\/p>\n\n\n\n

The truth is, email marketing isn\u2019t dead\u2026and neither is direct mail. Direct mail is not an exciting topic for trendy marketers to discuss, as this Google Trends illustration shows.<\/p>\n\n\n\n

\"google
Source: \u201cDirect Mail Marketing\u201d on Google Trends<\/a> <\/figcaption><\/figure>\n\n\n\n

Direct mail marketing dropped drastically in the 2007 economic downturn, but the volume of commercial mail has been fairly level since. While the drop isn\u2019t good for the postal service and commercial printers, the reduced clutter in the mailbox can be a good thing for your marketing program.<\/p>\n\n\n\n

Use this to your advantage!<\/p>\n\n\n\n

\"advertising
Source: \u201cA Decade of Facts and Figures\u201d on USPS<\/a><\/figcaption><\/figure>\n\n\n\n

Why Direct Mail?<\/h3>\n\n\n\n

Direct mail is a proven marketing workhorse, an easy way to differentiate yourself and get your message in front of your audience.<\/p>\n\n\n\n

Direct mail can work great for:<\/p>\n\n\n\n