{"id":5283,"date":"2022-03-31T15:48:20","date_gmt":"2022-03-31T22:48:20","guid":{"rendered":"https:\/\/www.modernostrategies.com\/?p=5283"},"modified":"2022-10-05T07:47:58","modified_gmt":"2022-10-05T14:47:58","slug":"improve-google-search-results","status":"publish","type":"post","link":"https:\/\/www.modernostrategies.com\/blog\/improve-google-search-results\/","title":{"rendered":"5 Google Search Results Improvements You Need to Make"},"content":{"rendered":"\n

How Google\u2019s New Search Results Page Impacts How You Appear In Search Results<\/strong><\/p>\n\n\n\n

The fight for the #1 position in Google is over, and Google won. Over the years the company frequently changed the layout of the SERP (Search Engine Results Page) to improve the user search experience while increasing Google revenue.  <\/p>\n\n\n\n

The coveted #1 search position for any particular search term may not even appear above the fold<\/em>. The searcher often needs to scroll down three screens to get to the first traditional search result. Searchers often no longer see the #1 search position. Many companies have invested heavily in content marketing and SEO to rank high on particular search terms. Their sales and marketing strategies relied on this. They need to adapt to respond to Google’s changes. <\/p>\n\n\n\n

This article describes many of the changes Google has made and what you can do to maintain or increase your search performance. <\/p>\n\n\n\n

The New Search Results Page<\/h2>\n\n\n\n

A typical search engine results page, also known as a SERP, will typically have many or all of these following sections. <\/p>\n\n\n\n

  1. A knowledge panel<\/em> in the right column<\/li>
  2. As many as five ads, some with multiple links, at the top of the search results  <\/li>
  3. A map with local search results three-pack<\/em> when relevant to the search query<\/li>
  4. A People also ask<\/em><\/strong> section that lists common questions and answers<\/li>
  5. The top ten search results<\/li>
  6. More ads<\/li>
  7. Related Searches<\/em><\/strong> section at the bottom of the page<\/li><\/ol>\n\n\n\n
    \"typical<\/figure>\n\n\n\n

    For many years Google showed a maximum of three ads at the top of the SERP and three ads at the bottom of the page. Google may now display more than three ads, and one ad may have multiple search results. More ads mean more paid clicks for Google, and they push the #1 position further down the page.<\/p>\n\n\n\n

    Many searches are general enough that Google can not determine search intent. The People Also Ask<\/em><\/strong> section provides questions and answers that may provide the sought-after information without leaving the SERP. <\/p>\n\n\n\n

    Voice searches done on smartphones and smart home devices avoid the SERP altogether. The answers that fill the People Also Ask<\/em> section can also answer voice search questions. <\/p>\n\n\n\n

    Branded Searches<\/h2>\n\n\n\n

    A branded search<\/em> is a search on a company name or brand. When SEO (Search Engine Optimization) is set up correctly and working for you, the results for your company name will display:<\/p>\n\n\n\n

    1. A knowledge panel on the right with helpful information about your company<\/li>
    2. The #1 position above the fold at or near the top of the page<\/li>
    3. Four to six Site Links<\/em> below the #1 position<\/li>
    4. Other websites that feature your brand dominate the remaining search positions on the page<\/li>
    5. Related searches<\/li><\/ol>\n\n\n\n
      \"typical<\/figure>\n\n\n\n

      You should have a goal to “own” the branded search results page. This is easy to do when you have a unique brand name, but it can otherwise be difficult. <\/p>\n\n\n\n

      How To Improve Your Search Results<\/h2>\n\n\n\n

      You can do several things to improve how you appear in search results. Since the #1 organic search position may be pushed far down the page, your search strategy should include getting placement in the elements on the SERP above the traditional organic results. <\/p>\n\n\n\n

      Many of these things require an initial implementation and not a lot of ongoing maintenance, while others require continual attention and investment.<\/p>\n\n\n\n

      1. Technical SEO<\/h3>\n\n\n\n

      Technical SEO is a. Successful implementation results in having a good. Technical SEO doesn\u2019t need continual maintenance once implemented. I recommend a quarterly or semi-annual review.<\/p>\n\n\n\n

      Much of the technical SEO heavy lifting is taken care of for you with a website content management system like WordPress and an SEO plugin like Rank Math or Yoast SEO. But you need to be diligent when adding web pages and blog posts and add the following:<\/p>\n\n\n\n