Digital transformation for demand generation.

We are a virtual team that helps B2B companies with under $40 million in revenue grow using digital technologies and repeatable sales and marketing processes.

Services

Digital Transformation
for
Demand Generation

We work together to develop a roadmap for improving or implementing digital sales and marketing processes, from websites to CRM and marketing automation.

Direct Mail
for
Digital Marketers

Consulting services to integrate personalized digital direct mail with your digital marketing programs is effective for nurturing, Account-Based Marketing and customer retention.

Fractional CMO
for
Manufacturers

We develop lead generation programs and implement sales and marketing processes and content. Retainer basis, limited availability – contact me for more information.

What do you want to improve?

  • Not enough leads?
  • Bad quality leads?
  • Poor user experience?
  • Long sales cycles?
  • Low close rates?
  • Too much customer churn?
  • All of the above?

We start by finding what is and isn’t working in your Awareness > Consideration > Decision > Retention customer journeys.

We then discuss how you got your most recent good customers. Keeping this in mind, we analyze all your available data, starting with Google Analytics, to analyze website traffic. Then we view other data you may have available, email marketing effectiveness, CRM data, and social media analytics. We also do a quick SEO analysis of your website.

We work with you define the biggest problems and develop a plan focused on fixing them.

How We Do It

Most of our work is ongoing continuous improvement projects that help clients evolve over time. I do occasionally do small projects to review your customers’ journeys and create a list of priorities as a standalone project,

We work with you to develop a maximum monthly budget that is split between our time and other needs such as design, writing, printing, and ad budgets.

Unlike agencies that have payroll that requires fixed monthly retainers, we adjust as needed to meet your budget and goals.

We are also happy to work with any existing freelancers or companies you have good working relationships with.

Guiding Principles

Evolve.

Consistently making small changes to your demand generation programs leads to faster and better results than large projects that blow the budget.

Invest, Don’t Expense.

The majority of your marketing budget should go to creating content and programs that will provide returns for years. Short-term campaigns focused on immediate revenue may be important, but it should not consume the majority of your budget.

Create Process.

Implement repeatable processes to create predictable revenue. Set your goals, create s plan, and define processes that help. If you don’t have a plan you’re just doing stuff.

Don’t just do stuff.

Once you have defined a process and implement it, you can:

  1. Execute
  2. Measure the results
  3. Try new things
  4. Measure the results
  5. Continually improve

In other words, evolve.

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