Four Foundational Marketing Components
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
Despite the many CRM benefits, most people have a love-hate relationship with their CRM system. Sales reps complain they waste hours each week doing data entry that has no purpose.
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One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Over the past few weeks, there’s been much to learn how direct mail is driving revenue at public companies. Two lessons were from brick and mortar retailers disclosing that a
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Use email capture forms to transform your website from a digital brochure into a lead generation tool. Gated Content Gated content is often the “easiest” way to capture email addresses.