If you track every email click, every paid ad impression, and every form fill, why should direct mail be any different? It shouldn’t — and it doesn’t have to be. […]
6 Easy Ways to Measure Direct Mail Response Read More »
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.
Use UTM Parameters to Improve Your Marketing Read More »
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove
Measure Marketing to Improve Performance Read More »
I recently read survey results that only 1 in 4 marketers can prove business impact of their marketing efforts on their company’s bottom line. I found it alarming, but after
Only 1 in 4 Marketers Can Show Business Impact Read More »
Although the myth of the left and right sides of the brain controlling logical and creative thinking has seemingly been debunked, the concept still serves as a useful metaphor for
Technologists and Creatives – Left and Right Brain Marketing Read More »
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics
Analytics Help Chart Your Marketing Course Read More »