The #1 position in the Google SERP is not what it used to be. The coveted first search position may not appear until the searcher scrolls down three screens. These 5 tips can help you show up better in search results.
One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you to prove the value of marketing as well as continually improve marketing performance. Google Analytics can be used to measure the response rates of your offline channels like direct mail and out of home signage by customizing the URLs used to drive traffic to your website.