The #1 position in the Google SERP is not what it used to be. The coveted first search position may not appear until the searcher scrolls down three screens. These 5 tips can help you show up better in search results.
5 Google Search Results Improvements You Need to Make Read More »
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
Master These 4 Foundational Marketing Concepts to Improve Your Marketing Read More »
Is your marketing an investment or an expense? Do you invest in marketing programs, or are you expensing marketing campaigns? Marketing Campaigns vs Marketing Programs A marketing campaign is a
Invest in Marketing Programs to Enjoy Long-Term Results Read More »
People have a style. They are energetic, gruff, emotional, or factual. Maybe funny. As you get to know somebody, you learn what to expect. Consistency makes them comfortable to be
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was
Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how specific customers were benefitting her company’s services.
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line revenue growth.
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics
The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and things are changing so fast it
