The #1 position in the Google SERP is not what it used to be. The coveted first search position may not appear until the searcher scrolls down three screens. These 5 tips can help you show up better in search results.
5 Google Search Results Improvements You Need to Make Read More »
When it comes to marketing it doesn’t do any good to be really good at one step in the Awareness > Consideration > Decision > Loyalty customer journey process when
Master These 4 Foundational Marketing Concepts to Improve Your Marketing Read More »
Most marketing budgets are built as expense budgets — line items, quarterly allocations, campaign-by-campaign approvals. That structure isn’t just an accounting choice. It’s a strategic one, and it shapes every
Invest in Marketing Programs to Enjoy Long-Term Results Read More »
People have a style. They are energetic, gruff, emotional, or factual. Maybe funny. As you get to know somebody, you learn what to expect. Consistency makes them comfortable to be
Quickly Define Your Brand Voice Read More »
I don’t like being boxed in. I won’t say that I’m claustrophobic but I refuse to put it to the test. I like going in caves, but I like hiking
Stepping Into Marketing Automation Read More »
Earlier today I was involved in a Twitter chat and the question “How can winning work from one of those valuable markets help you win work in the others?” was
Drive Trust with 3 R Credibility Read More »
Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how specific customers were benefitting her company’s services.
Tell Your Customer Stories Read More »
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line revenue growth.
Add Direct Mail to Your Marketing Automation Read More »
I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and use analytics
Analytics Help Chart Your Marketing Course Read More »
The marketing environment has changed drastically over the last decade. A marketer today has many more ways to communicate with prospects and customers, and things are changing so fast it
Get Started with Online Marketing Read More »