I’ve been doing email marketing for clients for over fifteen years. Over those years, I’ve had some version of the same conversation dozens of times — usually after something has
Email Marketing and CAN-SPAM: The Legal, Ethical, and Operational Reality Read More »
Use email capture forms to transform your website from a digital brochure into a lead generation tool. Gated Content Gated content is often the “easiest” way to capture email addresses.
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ilChimp launched a beta postcard direct mail service. I know MailChimp has been talking about marketing automation capabilities for several years now, and I wanted to see if their Postcards beta feature set allowed integrating direct mail postcards into a drip marketing program.
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