Category: For SMBs

Blog posts for small and medium sized businesses

MailChimp Direct Mail Postcards First Look

It seemed like only a matter of time when integrating direct mail with email marketing programs would go mainstream. And there isn’t a more mainstream email service provider…

Define Your Awareness to Revenue Process

Don’t Just Do Stuff! The marketing landscape is confusing. Today there are over 7,000 marketing technology tools to choose from, up from just 150 tools in 2011. Visit chiefmartec.com to…

Building a Virtual Project Team

It can be a challenge to build virtual project teams using freelancers. Be sure you have the skills needed for your project using The Skills Worksheet to get…

Defining Your Brand Voice

People have a style. They are energetic, gruff, emotional or factual. Maybe funny. As you get to know somebody you learn what to expect, the consistency is what…

Measure to Improve Marketing Performance

One of the wonders of modern marketing is the ability to measure the performance of your marketing campaigns across all the channels that you use. This allows you…

Tell Your Customer Stories

Yesterday morning a client asked for some advice about telling customer stories in her company’s new blog. Her plan was to write about how specific customers were benefitting her…

Add Direct Mail to Your Marketing Automation

Marketing Automation is a hot topic these days but most implementations use only online marketing channels. Adding direct mail to your automated marketing programs can impact top line…

Analytics Help Chart Your Marketing Course

I know the navigator on an ocean racing yacht that races from Victoria, British Columbia to Maui, Hawaii every few years. The navigator’s job is to obtain data and…